The After (Business) School Special

Mastering SaaS Marketing: Scaling Tech Start-Ups, Strategic Brand Building, Crafting Strategies, and Building High-Performing Teams with Chris de Jong

December 13, 2023 Carlee Snow Season 2 Episode 7
Mastering SaaS Marketing: Scaling Tech Start-Ups, Strategic Brand Building, Crafting Strategies, and Building High-Performing Teams with Chris de Jong
The After (Business) School Special
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The After (Business) School Special
Mastering SaaS Marketing: Scaling Tech Start-Ups, Strategic Brand Building, Crafting Strategies, and Building High-Performing Teams with Chris de Jong
Dec 13, 2023 Season 2 Episode 7
Carlee Snow

Chris de Jong, Integrated Marketing Director at Gorgias, chats with host Carlee Snow about all things:

  • Marketing strategy and a how-to guide for marketing in tech and scaling start-ups
  • Opportunities in tech and how to get into the industry 
  •  Aligning your professional journey with your passion 
  • Servant leadership and creating high-performing teams


Chris de Jong, the Integrated Marketing Director at Gorgias, is a growth-focused SaaS marketing leader renowned for scaling brand, demand, and product marketing functions. 

With a strategic focus on brand-building and revenue growth, Chris has established himself as a collaborative leader adept at assembling high-performing marketing teams from the ground up. His expertise encompasses brand building and management, product marketing, demand generation and forecasting, marketing strategy development, and content marketing. 

He offers a comprehensive guide on marketing strategy in the tech industry, emphasizing effective scaling strategies for startups by leveraging strategic insights. Additionally, Chris shares insights and strategies on entering the tech sector, navigating available opportunities, and carving a successful professional path within the industry. He explores the synergy between personal passion and professional pursuits, guiding individuals to align their career trajectories with their inherent interests. Chris discusses his approach to leadership and how all leadership should be “servant leadership,” and its pivotal role in fostering high-performing teams, creating environments geared towards growth and success.

Chris's innovative approach and collaborative leadership have consistently driven the companies he’s worked with, including 7Shifts and Gorgias, towards unparalleled success, fostering brand visibility and revenue growth within the competitive tech landscape. His commitment to mentoring others and sharing industry insights reflects his passion for nurturing talent and contributing to the marketing community.

 

Show Notes:

Connect with Chris and learn more about his work: 

LinkedIn: https://www.linkedin.com/in/chrisdejong/

Gorgias: https://www.gorgias.com/ 


 Connect with The After Business School Special

Instagram: @afterbusinesspodcast 

Join the community: https://www.linkedin.com/groups/14250411/

Stay in the know: http://eepurl.com/io8Z6A 

This podcast is in partnership with the Edwards School of Business, University of Saskatchewan.

Show Notes

Chris de Jong, Integrated Marketing Director at Gorgias, chats with host Carlee Snow about all things:

  • Marketing strategy and a how-to guide for marketing in tech and scaling start-ups
  • Opportunities in tech and how to get into the industry 
  •  Aligning your professional journey with your passion 
  • Servant leadership and creating high-performing teams


Chris de Jong, the Integrated Marketing Director at Gorgias, is a growth-focused SaaS marketing leader renowned for scaling brand, demand, and product marketing functions. 

With a strategic focus on brand-building and revenue growth, Chris has established himself as a collaborative leader adept at assembling high-performing marketing teams from the ground up. His expertise encompasses brand building and management, product marketing, demand generation and forecasting, marketing strategy development, and content marketing. 

He offers a comprehensive guide on marketing strategy in the tech industry, emphasizing effective scaling strategies for startups by leveraging strategic insights. Additionally, Chris shares insights and strategies on entering the tech sector, navigating available opportunities, and carving a successful professional path within the industry. He explores the synergy between personal passion and professional pursuits, guiding individuals to align their career trajectories with their inherent interests. Chris discusses his approach to leadership and how all leadership should be “servant leadership,” and its pivotal role in fostering high-performing teams, creating environments geared towards growth and success.

Chris's innovative approach and collaborative leadership have consistently driven the companies he’s worked with, including 7Shifts and Gorgias, towards unparalleled success, fostering brand visibility and revenue growth within the competitive tech landscape. His commitment to mentoring others and sharing industry insights reflects his passion for nurturing talent and contributing to the marketing community.

 

Show Notes:

Connect with Chris and learn more about his work: 

LinkedIn: https://www.linkedin.com/in/chrisdejong/

Gorgias: https://www.gorgias.com/ 


 Connect with The After Business School Special

Instagram: @afterbusinesspodcast 

Join the community: https://www.linkedin.com/groups/14250411/

Stay in the know: http://eepurl.com/io8Z6A 

This podcast is in partnership with the Edwards School of Business, University of Saskatchewan.