The After (Business) School Special

Navigating Controversy: Insights on Cannabis, Psychedelics, and E-Cigarettes, Brand Building with Industry Giants, and the Business of Serving with Honor with Michael Nederhoff

Carlee Snow Season 2 Episode 7

Michael Nederhoff, COO of Served with Honor, consultant, and Executive in Residence at Co.Labs chats with host Carlee Snow about all things: 

  • Working in controversial industries including cannabis, psychedelics, and e-cigarettes 
  • Building brand efficacy and storytelling with Loblaws, Redbull, and JUUL Labs
  • The parallels and differences between the cannabis and psychedelic industries 
  • Helping veterans re-integrate into regular life after service with Served with Honor
  • Consulting and advising entrepreneurs and startups through Co.Labs 

 

Michael Nederhoff is a consultant, advisor, CEO and Chairman. His experience in business is vast and spans multiple potentially controversial companies including JUUL Labs, CytoSport, Red Bull, Loblaw Companies Ltd. and more. He’s worked with e-cigarettes, cannabis, and psychedelics, been involved with the marketing at some of the biggest names in CPG including Redbull and Frito-Lays, and he’s rang the bell on the stock exchange (virtually). Hear all about this exciting career and what his main focus is now.


Show Notes:

Connect with Mike and learn more about his work: 

LinkedIn: https://www.linkedin.com/in/michael-nederhoff

Served with Honor: https://servedwithhonor.com/

Co.Labs: https://www.co-labs.ca/


Connect with The After Business School Special

Instagram: @afterbusinesspodcast 

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This podcast is in partnership with the Edwards School of Business, University of Saskatchewan.

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