The After (Business) School Special
The After (Business) School Special is a podcast about what business professionals, industry leaders, entrepreneurs, and more have learned since finishing their business degree. Each episode will welcome a guest to discuss the stories, key learnings, and insights they’ve gained throughout their professional career.
We believe that the skills and knowledge you gain during your time as a university student sets you up for success but learning continues well beyond the classroom.
Become a life-long learner by enrolling in The After (Business) School Special and become the next guest.
The After (Business) School Special
Salon Scaling Success: Disrupting the Salon Industry with Transformative Tech Solutions, Purpose-Drive Leadership, and Achieving Career Milestones with Michelle Fergusson
Michelle Fergusson is the Head of Marketing at SalonScale Technology Inc., a role she has grown into after joining the company at an early stage. A passionate and strategic marketing leader, Michelle has played a pivotal role in helping salons streamline operations, improve profitability, and scale their businesses through the power of SalonScale’s innovative technology.
Michelle dives deep into her professional journey, starting with the origins of SalonScale and how her career trajectory mirrored the company’s growth. Joining SalonScale when the company was still in its infancy, she quickly proved herself as a crucial member of the team, developing and executing marketing strategies that have driven impressive customer acquisition and brand visibility. Today, she leads the marketing department with a focus on customer-centric growth, brand development, and innovative go-to-market strategies.
Michelle’s role at SalonScale has also allowed her to explore succession planning and strategic leadership as the company continues to scale. She shares insights on navigating the fast-paced nature of the tech industry while building systems for sustainable growth. Her expertise in ensuring salons can streamline their operations—from weighing color products to tracking costs—has had a significant impact on business owners looking to become more data-driven and profitable.
As a young leader in the tech space, Michelle is candid about the pressures and challenges she’s faced. She discusses how she found her “why” in the midst of a high-paced environment, achieving substantial career milestones in a short span. Her leadership continues to be a driving force behind SalonScale’s mission to empower salons globally.
Michelle Fergusson is an Edwards School of Business alumni (B.Comm. 2019)
Show Notes:
Connect with Michelle and learn more about her work:
LinkedIn: https://www.linkedin.com/in/michelle-fergusson/
SalonScale: https://www.salonscale.com/?
SalonScale Instagram: https://www.instagram.com/salonscale/
Connect with The After Business School Special
Instagram: @afterbusinesspodcast
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This podcast is in partnership with the Edwards School of Business, University of Saskatchewan.
